Mainebiz chatted with her recently to get a sense of her priorities. The following is an edited transcript.
Mainebiz: What are Maine’s selling points you believe will be attractive to the film community?
Carberry Warhola: Financial and aesthetic considerations are important, along with a third selling point – you get to live in Maine while you work on your project. I once worked on a show that was shot in a major city, rather than a less expensive city in a neighboring state, because that’s where the staff wanted to live while they worked. That’s a strong selling point.
Can you give us a sense of your marketing philosophy?
I believe in approaching a project with the idea that the end result is a win-win for everyone, and that goal can be accomplished if you treat every stakeholder like a valued customer. While at Buena Vista, I put together a promotion called “A Salute to American Cities.” I worked with [visitors’ bureaus], resorts and airlines to put together trips that were given away on a talk show. Everyone was a winner; the show had increased viewership, the destinations and travel partners got great promotional value for their airtime and the audience won free trips.
Maine hasn’t had a major film production since “Empire Falls” in 2003. What accounts for this drought?
The novel, “Empire Falls,” was set in Maine and the movie was a good fit for production in Maine. Finding projects that are a good fit is the goal. Reaching out to producers, writers and directors provides an opportunity to suggest how a project would be a good fit. I’ve already started reaching out to my contacts in the industry.
What are your three favorite movies?
I like cinematically rich films like “Alice in Wonderland,” and films like “Nor’easter” — an indie film shot in Maine — that have powerful messages that engage me quietly and make me think deeply. I’m also a huge fan of documentaries and am looking forward to the Camden International Film Festival in September.
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