Portland Phoenix: Rating the Campaign PR (Oct. 18, 2012)

Portland Phoenix editor Jeff Inglis gave me a passing grade representing state Sen. Cynthia Dill in the media during her successful campaign to win the Democratic nomination for U.S. Senate in 2012:

“When reporters are trying to get info on candidates to share with voters, campaign staff hold the keys to the kingdom. They can get answers, arrange meetings, and share information. Or they can decide not to do those things. Campaigns with small staffs or tiny budgets aren’t necessarily worse; neither does more money and experience guarantee a better level of communication.

“We spoke with many political reporters around the state, from many of the largest news outlets. We promised them anonymity in exchange for candor. Here’s what we learned about what’s behind the scenes in the biggest race in Maine, the chase for the US Senate.”

CYNTHIA DILL Reporters panned this campaign, with many reporters using phrases like “something of a disaster,” “ill-prepared,” and “complete mayhem” to describe its media interaction. Things began reasonably well with former Kennebec Journal editor Bob Mentzinger at the helm, running a “professional, smooth” operation…”

To read the original article in the Portland Phoenix: http://portland.thephoenix.com/news/146019-rating-the-campaigns/#ixzz2xdqU2l8O

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