Woods names Mentzinger campaign manager in Senate bid

Woods logo

For release Monday, April 7
Contact: Bob Mentzinger, 213-5087

Woods names Mentzinger campaign manager

FALMOUTH — Stephen M. Woods has named Bob Mentzinger campaign manager in his bid to represent state Senate District 25.

Woods, of Yarmouth, is president and CEO of TideSmart Global, an international marketing firm based in Falmouth that employs 75. He also serves as chairman of the Yarmouth Town Council and ran a statewide campaign for U.S. Senate in 2012.

Mentzinger, of Brunswick, is a former newspaper editor who served as media adviser to Cynthia Dill in her successful pursuit of the Democratic nomination for U.S. Senate in 2012.

“Steve offers voters a compelling combination of entrepreneurial success and public service I feel will be very hard to beat,” Mentzinger said. “He’s the type of forward-thinking job creator the Legislature needs right now.”

Woods is seeking the Democratic nomination to represent state Senate District 25, most of which is the former District 11 and includes the towns of Chebeague Island, Cumberland, Falmouth, Gray, Long Island, Westbrook and Yarmouth.


Woods is founder and CEO of TideSmart Global, comprised of six industry-leading companies primarily focused on experiential marketing and headquartered on a 6-acre eco-friendly campus in Falmouth.

TideSmart Global’s flagship agency, EMG3, is widely recognized as one of the most successful marketing agencies in the United States, earning national awards and industry accolades for exceptional strategy, creative delivery and operational expertise.

Throughout his three-decade career, Woods has represented a variety of companies and more than 100 professional athletes as a former NBA and MLB player-agent.  In addition, he has served as the Tournament Director for many major ATP, AVP and other professional sporting events. Woods has negotiated and managed athlete/client contracts totaling more than $350 million.

Beyond his professional pursuits, Woods has demonstrated a passion for experiential marketing and sport/entertainment business. He spent a decade serving as an Adjunct Professor of Sports Business with academic affiliations at three major universities. Woods has also appeared frequently as a commentator/industry expert/guest for various media outlets (USA Today, The Wall Street Journal, ESPN, CNN, HBO, MSNBC) on the subject.

From 2008 to 2010, Woods served his community as chairman of the Yarmouth Planning Board. In June 2010, Woods was elected to serve on the Yarmouth Town Council, where he currently serves as the only three-year chairman in Yarmouth’s history.

In 2012, Woods ran as an independent for an open U.S. Senate seat to inspire change in partisan politics and increased civic participation. Early in the campaign, Woods made a commitment to former Gov. Angus King that, if he was trailing King by 10 points or more the week prior to the election, he would drop his bid and endorse King. The agreement was honored a week prior to the election.

Woods has supported numerous charities and civic groups in Maine, including the Boys & Girls Clubs of Southern Maine, where he is a current board member. Woods is also a co-owner of the NBA D-League team, the Maine Red Claws – the NBA affiliate of the Boston Celtics. And he hosts a national weekly radio talk show. Airing on WLOB (1310 AM) in Portland, “TideSmart Talk with Stevoe” can be heard each Saturday, from 11 am to 1 pm – and is available by podcast around the world.

Together with his wife Katie and their three children, Woods lives in Yarmouth, “the best little town in the big state of Maine!”

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