MPBN: Minor or Major? The Subtle Influence of Music in Maine’s Political Campaigns (Oct. 24, 2014)

In 2014, MPBN’s Jennifer MItchell interviewed me regarding the subtle influences of music in political campaigns.

So what are campaign managers actually thinking when they cue up a song?

“You want to look for themes that have to do with victory, and fighting the good fight and winning and being patriotic,” says Bob Mentzinger, who was a consultant and spokesperson for Democratic candidate Cynthia Dill in her 2012 run for U.S. Senate, a race she ultimately lost to independent Angus King. “You kind of know your audience a little bit, so you try to cater to them.”

Here’s the link. Have a listen.


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