Education Dive: 5 keys to social media success for higher ed administrators (Nov. 25, 2015)

” … When a video of white SAE members singing a racist song at the University of Oklahoma went viral, President David Boren took to Twitter with incredible force, denouncing the students as a disgrace. While some spoke out against his message, he received overwhelming support from across the U.S.

“Recently resigned University of Missouri President Tim Wolfe, on the other hand, was criticized for his silence on diversity issues in the system — a complaint helped along by perhaps too-vetted and inauthentic social media posts.

“Unity College Associate Director of Media Relations Bob Mentzinger says Boren’s comments, though harsh, aligned with the mission of the university, creating a positive outcome for a statement that in some ways went against the traditional social media advice to avoid getting too personal or acting too quickly. …”

Original article here.



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